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China Trademark Lawyers

We are China Trademark lawyer. We have over two years of experience in trademark registration. Trademark registration is extremely important in China because unregistered trademark is not protectable according to China trademark law. We have many trademark registration office in various China cities. We have Beijing Trademark Lawyer, Shanghai trademark lawyer, Guangzhou trademark lawyer, Suzhou trademark lawyer.

China trademark Law Basics

To begin, let's start with a definition of a Trademark or "mark". A trademark is a word, symbol, design, combination of letters or numbers or other device which identifies and distinguishes products and services in the marketplace. Once developed through advertising, marketing, trade shows, and other means, trademarks become one of your most valuable assets. Your customers identify your firm with your trademark.

To illustrate, the registered marks Pepsi®, Porsche®, and Lexus® each bring to mind certain "quality" products to potential purchasers. Consequently, these trademarks are some of the most valuable assets of these companies and they should protect them with a vengeance.

Why You Should Retain a China Trademark lawyer

Because registering a trademark requires extensive knowledge of trademark law and procedures it is highly recommended that you use the trademark services of a trademark lawyer. A trademark lawyer can advise you on many aspects of your trademark filing and on trademark services. For example:


A trademark lawyer should be used when choosing a product name trademark or a trademark slogan. Ideally, your trademark lawyer would order a trademark search report. Your trademark lawyer should then counsel you on the results of the trademark search and whether it is safe to proceed with using the proposed mark. He should also counsel you on any questions you may have, such as how to get a trademark, the cost to register a trademark and how to trademark a logo or trademark slogan.

A trademark attorney should then help you draft the trademark application. Your trademark lawyer should pay special attention to the description of the product ("goods and services"), for how your trademark lawyer drafts this will affect how likely you are to register a trademark.

A trademark attorney can help you ensure that your trademark application is complete. For example, your trademark lawyer should review your specimen and drawing page to determine that they satisfy the requirements of the China Trademark Office. This specimen will differ slightly depending on whether your mark is a trademark logo, trademark slogan or product name trademark.

A trademark attorney should be able to work with the China Trademark Office to answer any objections the trademark lawyer for the China Trademark Office may have with your trademark application. Your trademark lawyer should write briefs that address any initial objections to register the trademark.

In sum, a trademark attorney will be able to counsel you on all facets of registering a trademark and trademark filing. You may be able to learn about trademark cost, trademark searching, an online trademark search, and the steps to get a trademark by reviewing our trademark faq.

Additionally, a trademark attorney can advise you on how to handle certain situations such as receiving a cease and desist letter. A cease and desist letter is written when a party believes their trademark is being infringed upon. A cease and desist letter must be evaluated by a trademark attorney who will provide you with trademark assistance.

Why Register Your Trademark

Registering your mark in China, or international level provides the maximum legal protection for the name of your company or product. Consequently, an important goal in selecting your trademark is to create one with the highest potential for becoming registered. With millions of trademarks already in registered in the world, creating a name for your product or service, or designing a logo not already in use is becoming increasingly more difficult and more necessary.

Contact our China trademark lawyer for a quick respnose.

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I am a licensed China lawyer. Most clients are foreign nationals and companies. China Lawyer Blog have associates in Beijing, Shanghai, Tianjin, Guangzhou, Suzhou, Nanjing, Qingdao, Fuzhou, Hainan, Hefei, Wuhan, Xian, Changsha, Xiamen and Hangzhou. Learn More

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This China Lawyer Blog is aiming at providing better knowledge and understanding of Chinese law for foreigners. Should you have any legal issue in China, do not hesitate to contact China Lawyer Blog for consultation. Preliminary consultation is free. Further legal service, however, will be charged in due rate and in due course.

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China Lawyer BLog AuthorPeter Zhu, an experienced China attorney licensed to practice law for more than ten years, the author of this China Lawyer blog, welcomes any enquiry or consultation related to Chinese law.