We are China Trademark lawyer. We have over two years of experience in trademark registration. Trademark registration is extremely important in China because unregistered trademark is not protectable according to China trademark law. We have many trademark registration office in various China cities. We have Beijing Trademark Lawyer, Shanghai trademark lawyer, Guangzhou trademark lawyer, Suzhou trademark lawyer.

China trademark Law Basics

To begin, let's start with a definition of a Trademark or "mark". A trademark is a word, symbol, design, combination of letters or numbers or other device which identifies and distinguishes products and services in the marketplace. Once developed through advertising, marketing, trade shows, and other means, trademarks become one of your most valuable assets. Your customers identify your firm with your trademark.

To illustrate, the registered marks Pepsi®, Porsche®, and Lexus® each bring to mind certain "quality" products to potential purchasers. Consequently, these trademarks are some of the most valuable assets of these companies and they should protect them with a vengeance.

Why You Should Retain a China Trademark lawyer

Because registering a trademark requires extensive knowledge of trademark law and procedures it is highly recommended that you use the trademark services of a trademark lawyer. A trademark lawyer can advise you on many aspects of your trademark filing and on trademark services. For example:

A patent attorney is an attorney who has the specialized qualifications necessary for representing clients in obtaining patents and acting in all matters and procedures relating to patent law and practice, such as filing an opposition. The term is used differently in different countries, and thus may or may not require the same legal qualifications as a general legal practitioner.

The titles patent agent and Patent lawyer are also used in some jurisdictions. In some jurisdictions the terms are interchangeable, while in others the latter is used only if the person qualified as a lawyer.

Our firm is a high technology intellectual property law firm focused on patent, trademark, copyright and related IP. Our China Patent lawyer are based in Shanghai, Beijing, Guangzhou and Shenzhen; Thus we have Shanghai patent lawyer, Beijing patent lawyer, Guangzhou patent lawyer and Shenzhen patent lawyer. However, our lawyers represent technology companies,  individuals, start-ups, small and medium-sized businesses, and international corporations throughout the world.

Unlike other firms tied to the billable hour, our China patent lawyer focuses on helping our clients achieve their business goals through project-based pricing. By letting our clients know what a legal project will cost, we are able to empower them to make better business decisions around their most valuable assets: the products of their minds.  From patents and trademarks, to copyrights and technology licensing, and everything in between, our lawyers are here to help.

A China trademark attorney is a person who is qualified to act in matters involving trademark law and practice and provide legal advice on trade mark and design matters.

In many countries, most notably China, trade mark attorneys are a separate recognized legal profession, along with solicitors and barristers, and are recognized as lawyers under the China trademark Law. In other jurisdictions, such as China, the profession is less clearly defined, with trademark attorneys being part of the general legal profession. In other words, they are attorneys at law who specialize in trade mark matters. In many countries, trademark attorneys have rights of audience before IP courts and benefit from client/attorney privilege. Unless they are also members of the general legal profession such as in China, their right to appear in Court is usually limited to trademark matters.

In each field of law, any China intellectual property litigation attorney who wishes to be successful must possess certain skills and character traits which will enable him or her to distinguish themselves from the rest of the pack of attorneys. These skills vary with the fields of law. Organizational and transaction skills are most advantageous for the business planning attorney, whereas technical and scientific knowledge will enable the patent attorney to succeed. China IP lawyers should also aim to achieve or posses certain skills which will assist them in attracting and retaining clients, winning cases and potentially making new law.

1. Knowledge of the Rules of Evidence:

Many civil cases often turn on the admissibility or inadmissibility of a certain piece of evidence. Many practicing attorneys fail to have a proper understanding of the rules of evidence, and lack the knowledge of how and when to object and how to answer an objection. Often times, failure to object or preserve an issue for appeal can cost the client significantly more in legal fees, or even worse, cause the client to lose the case. In addition, an attorney with a mastery over the rules of evidence can use them as either a shield or a sword in admitting or barring important evidence.

2. Confidence

An essential element of attracting business is the manner in which an attorney projects him or herself. Confidence is more than mere hollow bravado or misplaced self-assurance . Confidence conveys to the client, judge and opposing counsel that you have a complete handle of the case and can control how and where it flows. As part of projecting an air of confidence it is first necessary to read your audience and adjust your behavior accordingly. A client does not want an attorney who simply offers them options for them to choose. A client wants an attorney as a true advocate, one who can give them an answer and a firm and confident recommendation. Without confidence in their attorney, a client's trust for that attorney will decrease, and the potential of repeat business is small.