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Lawbusters key word strategy, law blog alliance, and Antitrust law

When you search a key work like "Guangzhou lawyer" in google, the first result is When you click, you will find that page is almost nothing to do with "Guangzhou lawyer", except few words like "Browse for Guangzhou, China lawyers by choosing a city from the list below. Select from the resulting list of lawyers to view profile information and contact by telephone, fax or email."Actually, has almost all the key words like "China lawyer", "Guangzhou lawyer", "Beijing lawyer", "Shanghai lawyer" of every China cities, while they do not do business there, nor their website content has anything to do with that city. I don't know why they still can appear on the first of the list of the search results.

This is only a typical example case where big lawbusters monopoly the search results with google and other major search engines. These lawbusters use SEO techniques that not available to individual lawyers and small law firms. Those lawbusters take the advantage of their size and resource and make individual lawyer and small law firms disadvantageous in the competition.

At least one antitrust law problem involved in this situation. Big law blog companies like and utilize their monopoly power to beat individual law blogs. Those legal marketing companies build law firm website and law blog website for lawyers in the United States and around the world. They arrange the law blogs to link to each other and thus improve the page ranks of the law blogs they built. Such arrangements, or agreements, have great anticompetitive effect on the legal search market and law blog market. According United States antitrust law Sherman Act, "Every contract, combination in the form of trust or otherwise, or conspiracy, in restraint of trade or commerce among the several States, or with foreign nations, is declared to be illegal." These arrangements and agreements between law blogs are Per Se Illegal. If they are sued to the United States District Court, court will not look at their market power or anticompetitive effect.


I think google and United States government should do something to change the present situation. At least two things they can do. One is that remove or demote the lawbusters' pages that don't have substantial relevant content with the key words from the key words search results. They could also remove or demote the law blogs alliance like and from their key words search result.

Your comment of my idea is appreciated.



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