You are here: Home Law Topics Litigation Lawyer Lawbusters key word strategy, law blog alliance, and Antitrust law

China Lawyer Blog - We answer your questions

Lawbusters key word strategy, law blog alliance, and Antitrust law

When you search a key work like "Guangzhou lawyer" in google, the first result is martindale.com. When you click martindale.com, you will find that page is almost nothing to do with "Guangzhou lawyer", except few words like "Browse for Guangzhou, China lawyers by choosing a city from the list below. Select from the resulting list of lawyers to view profile information and contact by telephone, fax or email."Actually, Martinedale.com has almost all the key words like "China lawyer", "Guangzhou lawyer", "Beijing lawyer", "Shanghai lawyer" of every China cities, while they do not do business there, nor their website content has anything to do with that city. I don't know why they still can appear on the first of the list of the search results.

This is only a typical example case where big lawbusters monopoly the search results with google and other major search engines. These lawbusters use SEO techniques that not available to individual lawyers and small law firms. Those lawbusters take the advantage of their size and resource and make individual lawyer and small law firms disadvantageous in the competition.

At least one antitrust law problem involved in this situation. Big law blog companies like lexblog.com and justia.com utilize their monopoly power to beat individual law blogs. Those legal marketing companies build law firm website and law blog website for lawyers in the United States and around the world. They arrange the law blogs to link to each other and thus improve the page ranks of the law blogs they built. Such arrangements, or agreements, have great anticompetitive effect on the legal search market and law blog market. According United States antitrust law Sherman Act, "Every contract, combination in the form of trust or otherwise, or conspiracy, in restraint of trade or commerce among the several States, or with foreign nations, is declared to be illegal." These arrangements and agreements between law blogs are Per Se Illegal. If they are sued to the United States District Court, court will not look at their market power or anticompetitive effect.

 

I think google and United States government should do something to change the present situation. At least two things they can do. One is that remove or demote the lawbusters' pages that don't have substantial relevant content with the key words from the key words search results. They could also remove or demote the law blogs alliance like lexblog.com and justia.com from their key words search result.

Your comment of my idea is appreciated.

 

 

 
  • Goal

  • Fees

The law blog is running by a China lawyer working for a full-service law firm, offering practical, results-driven advice on employment law, divorce, company law, and other legal issues. Our goal is to manage these issues effectively so that our clients can focus on what they could do best.

China Lawyer Blog will charge you under your specific circumstances in the following styles:
(1) Hourly fee arrangements
(2) Contingency fee arrangements
(3) Flat fee arrangements
(4) Percentage fee arrangements

Learn More...

ACCREDITED BY

China Lawyer Blog China Lawyer Society

China Lawyer

I am a licensed China lawyer. Most clients are foreign nationals and companies. China Lawyer Blog have associates in Beijing, Shanghai, Tianjin, Guangzhou, Suzhou, Nanjing, Qingdao, Fuzhou, Hainan, Hefei, Wuhan, Xian, Changsha, Xiamen and Hangzhou. Learn More

Latest Comments


Style of Service

This China Lawyer Blog is aiming at providing better knowledge and understanding of Chinese law for foreigners. Should you have any legal issue in China, do not hesitate to contact China Lawyer Blog for consultation. Preliminary consultation is free. Further legal service, however, will be charged in due rate and in due course.

You are welcomed to ask for a quotation pursuant to your specific circumstance.

About author

China Lawyer BLog AuthorPeter Zhu, an experienced China attorney licensed to practice law for more than ten years, the author of this China Lawyer blog, welcomes any enquiry or consultation related to Chinese law.